An organization won’t get far in the multinational business arena without building strong and engaging professional relationships. Whether corporate brand representatives are chasing investor, supplier, media or …
Professional Category Archives
The Art and Value in Subtle Transparency
TRANSPARENT CORPORATE COMMUNICATION is the clear and candid information sharing between an organization and its stakeholders. In todays climate, communicating effectively requires subtlety; in other words, utilizing …
Your Business STILL Needs Email Marketing
No matter how many people believe E-Mail is correctly dubbed the new ‘Snail Mail’, when you own a business or run any form of organization, foundation or …
The Importance of the Mighty Keyword!
Still questioning the power of the KEYWORD? Well, STOP! The benefits of a strategically placed, attractive, searchable word or phrase goes far beyond just creating a perfectly …
What is Content Marketing?
There are COUNTLESS webpages, articles and even videos stressing the importance of Content Marketing in today’s economy. As for this article, you’ve guessed it; it’s another one! …
Honing Your Marketing Mix
So, what’s YOUR marketing strategy? Have you decided on the best marketing specializations for YOU? I’m not talking to you small business owners this time, nor am …
Tech Entrepreneurs Create Alcohol App
Coming Soon to an iPhone near you, Tech Entrepreneurs are Sipping @ Success! With the World Wide Web interlocking our paths, it is no longer JUST …
Small Business Marketing Strategy Basics
Starting Your Small Business Basic Marketing Strategy Trying to get more clients, customers or subscribers but you’re struggling with where exactly to start? In my opinion, …
Data Mining Market Research: Theory & Techniques
Same Data. Different Perspectives. Better Predictions Jigsaw Puzzles. Excitingly addictive brain power enhancers or pestering contraptions of doom? Either way, everyone has some form of Love/Hate …
It’s a BRANDING Takeover!
No Such Thing as Branding Off the Grid The Brands that bind the global consumer transcend all generational gaps. It’s a simple fact now. No longer …